The new members of the tourism sector are collaborative management businesses using tourism technology – whether they are related to transportation (such as users sharing their car for trips), accommodation (private accommodation in marketplaces such as Airbnb) or shopping (buying or renting tourist items on digital platforms such as Wallapop).
There is a big discussion surrounding this new business model. On the one hand, it has revitalized the sector by increasing tourist influx but, on the other hand, it can be a threat for the traditional companies. Time will eventually respond to this controversy.
The advance of tourism technology makes companies experience major changes in a limited time. What is obvious is that user’s needs are changing and companies must continue to adapt to them. Tourists are more active, social and digital, and only innovative ideas that fit their needs will survive.