There is no doubt that the tourism sector has taken a 180 degrees turn in recent years. Gone are the analogous processes loaded with intermediaries. What have been the most significant changes?
One of the great advantages of the Internet is the reduction of costs. With fewer intermediaries, processes are streamlined and companies can save time and expense, which translates into cheaper deals for the tourist. In fact, low cost tourism is one of the most powerful trends and business focused especially on millennial generation.
Generally, millennial’s profile is that of a young man with limited resources but with extensive knowledge on ICTs and the Internet, forcing companies to offer new options and more competitive prices. The user wants to be listened to and the companies in the sector can get a lot of feedback from the customer by using tourism technology. Without going any further, they can learn firsthand the needs of users and use this information to improve their services.
But not only is the internal opinion of the tourists relevant, but also externally. Hotels, transportation companies or price comparators care a lot about what their customers say about them on the Internet, whether in forums, in the comments section of their own websites or in social networks.
On the Internet, geographical barriers disappear. This allows tourism companies to enter foreign markets and reach more customers. Opportunities, therefore, multiply in an increasingly globalized and interconnected world.
Another great advantage is the possibility of forging alliances with other international companies. Strength lies in unity and in a sector as competitive and changing as tourism, being strong is fundamental.